Mixed Makeup, LLC is a new media and digital production company with a focus on high quality women’s content that bridges the gap between influencer blogs and traditional media publications. Our beauty, lifestyle, and parenting content inspires, educates, and entertains real women who want real, candid answers to their questions.
FAM: For All Moms
Beauty with Susan Yara
The SASS
Plastic
Mixed Makeup, LLC is a new media and digital production company with a focus on high quality women’s content that bridges the gap between influencer blogs and traditional media publications. Our beauty, lifestyle, and parenting content inspires, educates, and entertains real women who want real, candid answers to their questions.
We capture female viewers between the ages of 18 - 45 in major metropolitan areas, primarily in the US, UK and Canada.
152 million+ viewers reached. 5 million+ views per month. Over 1 MILLION subscribers.
Instagram Handle: @susanyara
Top 3 Beauty Essentials: Vitamin C serum, retinol serum, & Botox
Fave Beauty Icon: Jennifer Lopez is the queen
Fave Wellness Trend: Lemon in my water
Guiltiest Pleasure: French fries
Instagram Handle: @annafryxell
Nickname: Red
Top 3 Beauty Essentials: Vitamin C serum, sunscreen, & silk scrunchies
Fave Beauty Icon: Marie Antoinette
Fave Wellness Trend: Relaxing bubble baths
Guiltiest Pleasure: Watching pimple popping videos
Instagram Handle: @livhubs
Nickname: Liv
Top 3 Beauty Essentials: Mascara, bronzer, & chapstick
Fave Beauty Icon: Adriana Lima, but recently obsessed with Shay Mitchell
Fave Wellness Trend: plant-based errythang
Guiltiest Pleasure: Watching Disney cartoons while scraping a jar of Nutella clean
Instagram Handle: @phelishac
Nickname: P
Top 3 Beauty Essentials: Leave-in conditioner, vitamin C serum, & brow gel
Fave Beauty Icon: Jasmine Tookes
Fave Wellness Trend: Getting my beauty sleep!!
Guiltiest Pleasure: Anything chocolate
Instagram handle: @carlyrivlin
Top 3 beauty essentials: Retinol, brow pencil, & lipstick
Fave Beauty Icon: Bad Gal Riri
Fave Wellness Trend: Meal prep. I am the queen
Guiltiest Pleasure: Family Feud and One Direction
Susan Yara founded Mixed Makeup after countless positions in the media world. She began her career as an on-camera news reporter in NYC, then found herself in the digital world as a reporter and host at Forbes.com where she helped create the Forbes Video Network. Her media career continued at PEOPLE Magazine,TotalBeauty.com, and PopSugar where she was an on-camera beauty reporter and producer. Her passion for beauty and wellness continued when she launched NewBeauty Magazine's editorial video department and relaunched NewBeauty.com. Susan has produced and hosted videos featuring top beauty industry experts and products, while overseeing editorial content, social media and website strategy.
You can watch three popular shows on Mixed Makeup:
Beauty with Susan Yara
Plastic
The SASS
If you’re a parent, you can also watch Susan and The SASS co-host, Sharzad Kiadeh, share candid parenting conversations and empowering information with fellow moms and experts on the newest channel called FAM: For All Moms.
Mixed Makeup, LLC produces our own YouTube content as well as videos for clients in the beauty, wellness, and lifestyle space.
At Mixed Makeup, we partner with brands to produce educational and entertaining content that we know our audience will love. All of our brand partnerships include pre-production, an expertly-produced studio shoot day, and post-production editing, music licensing and SEO optimization. From large-scale digital media plans to simple, quick-hitting social clips with sharability, we can create the content you need for your next campaign.
